Seven practical chapters
From how AI assistants choose sources to the links, pages and content that earn visibility.
Free playbook + email course
Get found on Google. Get cited by AI.
Found & Cited is the practical playbook for showing up in both front doors of search: classic results and AI answers. Every chapter ends with a checklist you can act on this week.
Send me the playbook
Free. Arrives in your inbox in about a minute.
A free playbook
Found
& Cited
Ranking on Google and getting cited by AI, without the guesswork.
What you'll get
Three things, all free.
Printable checklists
One per chapter, so the ideas turn into tasks on your list instead of notes you never reread.
A five-part email course
Short lessons over five days that walk you through applying the playbook to your own site.
Inside the playbook
Chapter by chapter.
Written for busy operators. Skim the chapter you need, or read it cover to cover in an afternoon.
- 01The two front doors. How search results and AI answers find, rank and cite sources, and why the same signals power both.
- 02Be findable. The technical checks that decide whether you're even in the running.
- 03Pages that get quoted. Rewriting service and product pages so people and assistants can lift a clear answer.
- 04Topic clusters. Planning content around real buyer questions, without cannibalising yourself.
- 05Links that still work. Digital PR, linkable assets and outreach that's safe and effective.
- 06AI content without slop. The workflow and quality gate for writing faster without losing credibility.
- 07Measure what matters. Tracking rankings, AI citations and the leads they bring in.
FAQ
Before you download.
Is it really free?
Yes. You'll get the playbook and a five-part email course. After that you'll receive Operator Notes, my weekly email, which you can leave with one click.
What format is it in?
A PDF you can read on any device, with printable checklists at the end of each chapter.
Who is it for?
Founders, marketers and small teams who want more customers from search, whether or not they've done SEO before. The later chapters are useful for experienced marketers too.
Will you try to sell me something?
The playbook is complete on its own. If you want help, you'll find a link to book a free strategy session, and that's it.