Free resources
Free tools for operators.
The checklists, scorecards and calculators I use with clients, free to use. No email required for the tools.
Interactive checklist
On-page SEO checklist
Every check to run before you hit publish, grouped by stage. Saves your progress in your browser, copies as Markdown and prints cleanly.
Open the checklistFramework + scorecard
Content quality blueprint
The seven-stage workflow and scoring rubric for AI-assisted content that is accurate, original and worth ranking.
Open the blueprintCalculator
Automation ROI calculator
Estimate the hours and money your team could get back by automating repetitive work. Conservative by design.
Run the numbersFree playbook
Found & Cited
The practical playbook for ranking on Google and getting cited in AI answers, with a checklist for every chapter.
Get the playbookWeekly email
Operator Notes
One practical idea a week on AI automation and search. A five-minute read you can act on the same day.
Read recent articlesFree community
Operator Commons
A free community of founders and marketers learning to run their businesses on AI, with weekly tips and monthly Q&As.
Join freeWant a second pair of eyes on your site?
Book a free strategy session and I'll walk through your site with you, live, and send you the plan afterwards.