Interactive On-Page SEO Checklist (Free)

Before you write

0/4

Search intent confirmedYou've checked what currently ranks and know whether searchers want a guide, a comparison, a tool or a product. One primary topic per pageNo other page on your site targets the same intent. If one does, improve that page instead. Real questions collectedQuestions from sales calls, support, Search Console and 'People also ask' are listed. A clear angleYou can say in one sentence what this page offers that the current results don't.

Title & metadata

0/4

Unique, specific titleThe main topic appears early, and the title makes a clear promise. Roughly 50 to 60 characters. Meta description that earns the clickSummarises the value in plain language. It's not a ranking factor, but it shapes whether people click. Short, descriptive URLLowercase words separated by hyphens, no dates or filler unless they add meaning. Canonical is correctThe page points to itself, or to the right master version if duplicates exist.

Content

0/8

One H1 that matches the topicThe main heading tells readers exactly what they're reading. Logical H2 and H3 structureHeadings read like an outline, and many are phrased the way people ask questions. The answer comes earlyA direct answer or summary appears in the first 100 words or so. Questions and subtopics coveredEverything a reader needs to act is here, without padding. Something originalYour own data, examples, screenshots, opinions or first-hand experience. Facts checked and sourcedEvery claim is accurate, and important ones link to a credible source. Named author and datesA real author with relevant experience, plus publish and update dates where freshness matters. Clear next stepThe reader knows what to do next, and the call to action fits their intent.

Media

0/5

Images earn their placeEach image helps explain something. No decorative stock filler. Compressed modern formatsWebP or AVIF where possible, sized for how they're displayed. Descriptive file names and alt textAlt text describes what the image shows for people who can't see it. Width and height setPrevents layout shift while images load. Lazy loading below the foldImages out of view load later; the main image loads immediately.

Links

0/5

Links to related pages on your siteAt least three relevant internal links, especially to pillar and commercial pages. Descriptive anchor textAnchors describe the destination. Avoid 'click here'. Older pages link to this oneYou've added links from existing relevant pages so the new page isn't an orphan. Sources citedExternal links point to credible, primary sources where they help the reader. No broken linksEvery link resolves, with no redirect chains.

Technical

0/5

IndexableNo accidental noindex tag and not blocked in robots.txt. Fast on mobileLoads quickly on a mid-range phone; Core Web Vitals are in the green. Mobile-friendly layoutReadable text, tappable buttons and no horizontal scrolling. Key content in the HTMLThe main content doesn't depend on JavaScript to appear. Included in the XML sitemapThe URL is listed, and the sitemap is submitted in Search Console.

Structured data

0/3

Schema matches visible contentArticle, Product, Service, FAQ or other markup only where it describes what's actually on the page. ValidatedTested with a structured data validator, with no errors. Organisation or person details consistentName, logo and profile links match across your site and the web.

After publishing

0/4

Indexing checkedInspected in Search Console, and indexing requested if needed. Shared where it helpsSent to your list, relevant communities and anyone you cited or featured. Refresh date setA review date is on your calendar, typically 3 to 6 months out. Performance trackedYou're watching impressions, clicks, average position and conversions for this page.

The on-page SEO checklist.