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Field notes on search and automation.

Practical articles on AI agents, SEO, link building and getting cited in AI answers. Each one ends with something you can do this week.

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Latest · AI AutomationSep 16, 20264 min read

What is an AI agent? A plain-English guide for business owners

AI agents explained without the hype: what they are, how they differ from chatbots and automations, what they're good at today and how to try one safely.

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8 articles

AI AutomationSep 16, 20264 min read

What is an AI agent? A plain-English guide for business owners

AI agents explained without the hype: what they are, how they differ from chatbots and automations, what they're good at today and how to try one safely.

AI SearchSep 9, 20264 min read

How to get your business cited in AI answers

How AI assistants choose the sources they cite, and the practical steps that make your business easier to find, understand and quote in AI answers.

AI AutomationSep 2, 20263 min read

The AI time audit: how to find the work you should automate first

A simple, one-week method for finding the tasks worth automating with AI, scoring them honestly and picking the first three to build.

SEOAug 26, 20263 min read

Link building in 2026: what still works, and what gets you penalized

The white-hat link building methods that still move rankings, the tactics that violate search engine spam policies, and how to judge any link before you chase it.

AI AutomationAug 19, 20263 min read

Human in the loop: how to deploy AI agents without losing control

A practical autonomy ladder for AI agents: which actions to automate, which to approve, which guardrails to set and how to roll out without surprises.

SEOAug 12, 20263 min read

Topical authority: how to plan a content cluster that ranks

A step-by-step method for planning a topic cluster: finding real buyer questions, grouping them by search intent, choosing a pillar, linking it all together and avoiding cannibalisation.

Content SystemsJul 29, 20263 min read

How to use AI for content without publishing slop

A practical workflow for AI-assisted content that is accurate, original and worth ranking: who owns each step, where AI helps and the quality gates that stop generic drafts.

AI AutomationJul 15, 20263 min read

Choosing an automation platform: a practical decision framework

Hosted no-code tools, self-hosted platforms, your CRM's built-in automations or custom code? A decision framework for picking the right automation platform for your team.

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